Sunday, 23 December 2012


(I love that the pop-up shop was downstairs, it was a hidden treasure. I spy my name and cute little elephants arse that a drew. That was the only thing my mum taught me to draw when I was little.)

Sorry for the post being picture heavy, I didn't want to leave out any details of the shop as every inch of it was exquisite. 

Luckily, I managed to go to a breakfast event at the Serge De Nimes pop-up shop, on Dover Street, before it was open to the rest of the public. So it was only a few bloggers there, all with their SLR's out,  soaking up all the beautiful details of the shop. To me, it was like walking into a exhibition on vintage Rio. One of the t-shirt collections is based on the Rio Carnival through the years of 1975 - 1977. The photos on the t-shirts were actually taken by Oliver Proudlock's mum Lena when she travelled there 3 consecutive years, 4 days each time, spending it pressing the take button on her camera. The t-shirts are of the highest quality and are made in a print factory in America. The whole vibe of Proudlock's company is one of a kind. It's high end, so artistic and unique. The shop certainly reflects that. As the name of the brand "Serge De Nimes" was the original name for denim, of course, you would see denim samples planted around the shop. I have two favourite tees which are the G.O.O.D LIFE Kanye tee, (I love me some Kanye West) and the Beach Couple tee from the Rio collection. SO good. I will definitely be making a purchase in the near future. 

Take a look at this epic video from the launch party!


  1. Hey there!
    I went to the bloggers breakfast as well but didn't get a chance to speak to you.. Had a look round your blog and I really like it! It was a good start to the day, I was very impressed with the pop up shop.

    Happy christmas!

    x Katie

    1. Aw! Thank-you. Yeah I was so impressed with the shop, it looked really cool. Definitely proudlock's style.

      Sorry for the late reply, but I hope you had a fantastic christmas and new year! x

  2. Thanks for sharing the photo of the brownies we made for the bloggers breakfast. Hope you enjoyed them :-)


    1. You're welcome! I didn't actually get to try a brownie unfortunately but they looked so delicious!

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